Start Your Self-Love Affair With February 2024’s Theme

Roses are red, violets are blue. It’s the month of love and we say: You do you. Sleep in for an extra hour. Take yourself on a date. Spoil yourself with beauty you’ve been coveting, especially from some of the stellar Black-owned brands we’re spotlighting. Do whatever makes you feel unapologetically yourself because after all, you’re the love of your life.

• Meet Your Next Icon Box Curator: Gwen Stefani

• See the Unmatched Beauty Evolution of Icon Box Curator Gwen Stefani

Cupid-Approved Looks

From dreamy beauty inspo to makeup that makes your heart flutter and a new Icon Box by Gwen Stefani dropping this month, IPSY’s your one-stop shop for all Valentine's and Galentine’s needs. Plus, we tapped our beauty experts for tutorials on swoon-worthy looks (think: pretty pink smoky eyes, delicate updos, and more) that would make Cupid proud.

• These Valentine’s Day Hairstyles Will Make Everyone Stop and Stare

• Say “Be Mine” to These 21 Valentine's Day Makeup Looks

• 30 Swoon-Worthy Valentine’s Day Nail Ideas

The Beauty of Black History

This Black History Month, we’re showing love for the past, celebrating the present, and embracing the future. From giving props to the game-changers who set the stage for today's superstars to backing, boosting, and investing in tomorrow’s trailblazers, join us as we give Black brands, creators, and trends their much-deserved flowers.

• Black-Owned Beauty Brands to Have on Your Radar (and in Your Cart)

• Catch Up on the Latest Beauty Through the Black Lens Stories

• Don’t Get Feed FOMO—Follow These Black Hairstylists Now

• Industry-Changing Black Makeup Artists You Need to Know and Follow

• The Top Black Nail Artists to Follow for Amazing Mani Inspo

Be Your Own Muse

This month, you're the muse, the inspiration, and the masterpiece, so treat yourself like it! Dive into everything you adore and want to explore—from indulging in a self-care night with your most luxurious products to trying cherry-red lips. Just remember: It’s a leap year, so you’ve got an extra day to make it all about you!

• 40 Leap Year Self-Care Ideas to Treat Yourself on the Extra Day

• These Skin Tints Will Help Create the No-Makeup Makeup Base of Your Dreams

• We Put Charlotte Tilbury’s Foundation to the Test—And It Lives Up to the Hype

• MAC Came Out With a Lash Dry Shampoo and It’s a Game Changer

• Wait, What Is the Skin Barrier? And (More Importantly) How Can You Protect It?

Looking for even more beauty to romance yourself this month? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

Like this article? Share it with your friends by clicking the icons below!