It’s Official! This Month We’re Entering Our Soft Era

We’re embracing the soft life with this month’s theme: Enter Your Soft Era. Buy yourself flowers. Tend to your skin. Take a leisurely stroll. We’re pampering you with nourishing skincare, prep and set perfecters, and ethereal makeup for an otherworldly glow that starts from the inside out. Wanna see what’s in store for next month? Our October 2024 guide is live now!

• 13 Fall Skincare Tips for Glowing Skin all Season Long

• 20 Clean Smelling Fragrances That’ll Give You All the Fresh Feels

• Muse-Worthy Makeup Trends That Are Taking Over Fall 2024

• The Top Fall Hair Trends You’re About to See Everywhere

• 35 Fall Nail Art Trends Worth Trying This Season

• Soft Girl Makeup Is Everywhere. Here’s Why the Internet Is Obsessed

• We Tested Benefit’s Newest Mascara Launch—Here’s What We Thought

• Everything You Need to Know About Boyfriend Blush—TikTok’s Latest Cheeky Trend

Así Como Somos

This Hispanic Heritage Month, come as you are and join us in celebrating the Latinx leaders, brands, and creators who defy stereotypes and inspire us to be true to ourselves. Now and always, we’re spotlighting the richness of this community—from its vibrant culture to its diverse voices—because every shade and every story matters.

• Our Favorite Latinx-Led Beauty Brands to Try Now and Forever

• Photographer Carolina Isabel Salazar Is Exploring Latinx Beauty

Looking for more soft era-approved beauty for your fall routine? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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