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This rich, burgundy shade is THE lipstick color of the season: cool, trendy, and just the right amount of edgy.

Go from morning coffee to holiday happy hours—it’s pretty, lasts long, and won’t pull moisture from your lips like some mattes.

The matte finish keeps your lips pillowy soft and healthy thanks to nourishing jojoba and argan oils.

You can mix it with a balm for a quick lip stain or swipe on a coat or two for full coverage color.

It’s cruelty-free and free from bad stuff—that means no parabens, alcohols, or sulfates.