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Product Type:  Mascara  What It Does:  Lash it Loud travel size mascara is perfect for on the go! Volume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define &amp; add dimension.  How to Use It:  Start at the base of your lashes and comb through the hairs in an upward motion.  About the Brand:  E.L.F. COSMETICS creates quality beauty products for makeup novices and professionals alike. With a wide array of products and tools, there's something for everyone.