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Value:  $18  Size:  13 g, Full Size  Product Type:  Mascara  What It Does:  Introducing Eye Defy Zero Gravity Mascara: the ultimate solution for gravity-defying lashes. The non-irritating and hypoallergenic formula effortlessly lifts, curls, and defines without clumping or flaking. A few swipes and you’ll be on your way to creating lashes that are light as air yet bold as can be.   How to Use It:  Starting at the base of your lashes, wiggle the wand upwards to coat each hair then repeat to achieve your desired look.   About the Brand:  Founded in 2006 by BFFs and sisters Nicole and Erica, HALF CAKED prides itself on formulating products that are clean, gentle on skin, and inclusive for all skin tones.