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Value:  $35  Size:  30 ml, Full Size  Product Type:  Serum  What It Does:  Amp up the power in the glow with this niacinamide-powered serum that helps to firm, brighten, hydrate, soften, and fade your dark marks.  How to Use It:  Add a few pumps of serum onto your palms or fingertips and lightly tap, pat, and smooth out the serum onto your cleansed face in upward motions.  More Reasons You’ll Love It:  It’s vegan and cruelty-free.  About the Brand:  KOA LIFE was founded by entrepreneurial twin duo, Kymber and Alexis McClay (a.k.a. the Naven Twins), as a safe daily natural alternative to chemical products. They’re on a mission to make natural nourishing skincare affordable for everyone, and giving you your glow back!