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Value:  $20  Product Type:  Brow Gel  What It Does:  This brow gel didn’t earn its holy-grail status without reason. It’s known for its ability to help give you fuller brows while staying natural-looking (even through water) for hours and hours.  How to Use It:  To fill in sparse brows or define your already-full brows, brush some Dipbrow Gel from your brow’s arch and extend toward the tail. Then, fill in from the front of your brow toward the arch using the remaining product on the wand. Brush the hairs in the direction of their natural growth.  More Reasons You’ll Love It:  We love that our furry friends stay unharmed with this cruelty-free formula.  About the Brand:  Founder Anastasia Soare has been a go-to beauty specialist to top celebrities for years and has single-handedly turned perfect brows and youthful eyes into essential accessories.