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Value:  $27  Size:  9 g, Full Size  Product Type:  Mascara  What It Does:  This techy mascara uses magnetic power to create your longest lashes ever. The brush (complete with zigzag bristles for separation) has a magnetically charged core that helps pull the magnetic, mineral enriched mascara up and out past the tips of your lashes for instant length and lift.  How to Use It:  Gently wiggle the wand at the roots of your lashes to build up product, then drag it out to the tips. Add another coat or two for even more length.  More Reasons You&rsquo;ll Love It:  Your lengthened lashes will last up to 36 hours with zero smudges or smears.  About the Brand:  Founded by two sisters in San Francisco, BENEFIT COSMETICS is a quirky brand that puts the fun back into makeup without sacrificing any of the quality.