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New and improved Liquid Lip formula feels like a soft lip balm to the touch, applies like a slick liquid lipstick and wears like a lip stain. Formulated with the Juice Beauty exclusive blend of an intense concentration of plant-derived pigments from cape lilac and coccinia, cold-pressed oils and a fruit stem cell serum. Liquid Lip has all the qualities a lip color should have and its doe-foot applicator delivers color smoothly and evenly.