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What other ipsters think: &ldquo;Super soft and creamy. It was opaque with the first swipe, and didn't tug my lips AT ALL as I was applying. My lips feel like I'm wearing a hydrating balm&mdash;but then I look in the mirror and I'm all dolled up!&rdquo; -Polly, (@pollyandashton) 
 This seriously stays put for 8 hours. It didn&rsquo;t budge even after breakfast and a happy hour snack sesh. 
 The creamy formula is super pigmented, easy to apply, and feels really comfy on your lips.