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The MO of this British beauty brand is using makeup to express your inner beauty&mdash;and we&rsquo;re always down for that. 
 No sticky feel here. This vitamin E-infused gloss is moisturizing yet won&rsquo;t catch your hair in the wind. 
 It&rsquo;s fab for a sheer wash of color, but totally layerable if you want to go bolder. 
 Wildfire is what we call an &ldquo;entry-level red&rdquo;&mdash;a shiny ruby hue that&rsquo;s sheer enough for even the shyest lipstick wearers.

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