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Why You'll Love It:  Big lip energy! This liquid lipstick saturates lips in a bold wash of color, and we just can’t get enough.  The universally-flattering rosy mauve color looks seriously pretty on all skin tones–from fair to deep.  One stroke delivers intense color payoff and long-lasting coverage that’s sweat-proof, transfer-proof, and drink-proof.  It dries down to statement-making matte finish but won’t suck the moisture out of your lips thanks to a dose of hydrating aloe vera.