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IPSY EXCLUSIVE: Yup, we scored TikTok superstar Addison Rae’s ITEM BEAUTY products exclusively for you—and you bet they’re worth the hype. As co-founder and chief innovation officer, Addison infuses a healthy dose of self-love into her line of good-for-you makeup, so you’ll look and feel 100 every time you apply.

New to ITEM BEAUTY? In Addison’s words: “When I think about beauty and what’s important to me, it’s putting something on my face that I can feel good about. I wanted simple, unfussy products that are fun and don’t take themselves too seriously. That’s exactly the concept that ITEM was born out of.”
This gorgeous medium brown contour powder will help you look sculpted 24/7. Use it to give your cheekbones, nose, and jawline instant definition.

It’s the most un-powdery contour powder ever. It’s infused with hydrating hyaluronic acid to draw moisture to your skin and create a smooth, soft-focus finish that’s never cakey or chalky.

This ITEM’s your one and only. The nourishing formula is packed with soothing ingredients like hemp seed oil and tiger grass to strengthen your skin barrier and reduce redness and inflammation.

It’s packed with self-love and Ipster love: maggiecarreiro97 says, “Nothing by amazing things to say about this bronzer! The packaging is so pretty! Could also be used as a light brown eyeshadow! Love it!!”

(Follow @itembeauty for fresh launches and beauty inspo.)

Weighing in at 1.8 g