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Value:  $28  Size:  9 ml, Full Size  Product Type:  Mascara  What It Does:  Feeling down about your stubby, short eyelashes? Lash out with this volumizing, lengthening, and lifting mascara that feels weightless while it helps deliver drama and boldness to your lashes, instantly. The dense bristles help to coat every lash evenly in deep black pigments, helping to give you the fluttery eyelashes of your dreams.  How to Use It:  Wiggle the wand through your lashes in a zig-zag fashion from the base of the lashline to tip. Apply mascara in layers to increase coverage and volume.  About the Brand:  Inspired by a passion for makeup and the exciting, limitless energy of busy city life in vibrant London, the team at ICONIC LONDON knew they wanted to create on-the-glow products that made their customer feel as good as they look with instant, Instagrammable effects.