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Value: $30 Product Type: Hair Treatment What It Does: Treat your tresses to the decadence of caviar extract, marine botanicals, omega fatty acids, and antioxidants to help replenish and protect hair from up to 450 degrees of heat. How to Use It: Apply to clean, damp hair or as a finisher on dry hair. Style as desired. More Reasons You’ll Love It: The ingredient list leaves out added SLS/SLES, parabens, phthalates, DEA/TEA, and synthetic color, and is suitable for color-treated hair. About the Brand: Founded in 1997, ALTERNA had a vision of creating a sustainable future by introducing a no-compromise luxurious hair care collection. All products were designed specifically for discerning industry professionals and based on the science of skincare, incorporating new technological advancements.