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Value:  $23  Size:  2.8 g, Full Size  Product Type:  Lip Balm  What It Does:  Shiny? Sheer? Moisturizing? Check, check, and check. This versatile balm coats your lips in a sheer pink color while also helping to smooth and soften them, too. Plus, the unique formula reacts to your natural pH, creating a custom color based on your lip’s natural undertones.  How to Use It:  Apply directly onto your lips for the perfect tint of color in just one swipe.  About the Brand:  This Florida-based indie beauty brand is committed to creating easy-to-use, on-trend beauty products.