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Value:  $29  Size:  7.5 ml, Full Size  Product Type:  Mascara  What It Does:  Time to level up your lash game with this groundbreaking mascara! The innovative curved flexi-wand helps to grip onto every single little lash, coating them in the strengthening, growth-active Symlash® formula and rich black pigments. If you’re into separated, fanned-out, and fuller-looking lashes with a soft, flexible finish, this is definitely for you.  How to Use It:  Wiggle the curved brush at the root of your lashes and then pull the wand through to the tips and follow with a second coat if needed.  About the Brand:  Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC LONDON knew they wanted to create on-the-glow products that made their customer feel as good as they look with instant, Instagrammable effects.