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Value:  $10  Size:  24 ml, Full Size  Product Type:  Primer  What It Does:  When they say Power Grip, they really mean it. This sticky gel-based primer grips makeup for long-lasting wear, leaving you with a dewy, glowing finish. Infused with four percent niacinamide, it also helps to smooth and brighten your skin for a prepped and primed complexion before makeup.  How to Use It:  Use your fingertips to pat one pump of the primer evenly over your skin before makeup.  About the Brand:  E.L.F. COSMETICS creates quality beauty products for makeup novices and professionals alike. With a wide array of products and tools, there’s something for everyone.