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Value:  $25  Product Type:  Mascara  What It Does:  This mascara is like magic in a tube. It creates flake-proof, smudge-resistant sleeves around each lash to add length and definition (and also lasts a whopping 24 hours!). But the best part? No more battling with stubborn makeup at night—it’s a breeze to remove with warm water.  About the Brand:  KVD BEAUTY celebrates the individual while rejecting conventional beauty standards and conformity. They accept the beauty of our uniqueness and flaws, which is why their vegan and cruelty-free formulations are made for everyone in mind.