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Value:  $62  Product Type:  Eyeshadow Palette  What It Does:  Your new everyday eyeshadow palette has arrived. With 20 gorgeous, easy-to-wear shades, you’ll be able to create endless looks for any occasion. Choose from a selection of velvety mattes and high-pigment shimmers to dial up your eyes in just a few swipes.  About the Brand:  Inspired by a passion for makeup and the exciting energy of city life in London, the team at ICONIC LONDON knew they wanted to create on-the-glow products that made their customer feel as good as they look.