Spring Into Self-Care With April’s Theme

Treat Yourself

Ready to indulge? We’ve got you covered with the best self-care finds that live up to the hype. From the best products for frizzy hair to our fave brown mascaras, we’re sharing all the beauty essentials you need. Plus, don’t miss the exclusive IPSY x PANTONE™ collection, featuring the 2025 Color of the Year, Mocha Mousse—launching in the TikTok Shop on 4/5. And one of our favorite ways to practice self-care? Treating ourselves to a new scent! We tested out JO MALONE’s Wood Sage and Sea Salt Fragrance, and let’s just say, the reviews speak for themselves.

Earth Day

In honor of Earth Day, we’re celebrating beauty that’s as kind to the planet as it is to you. From repurposing your old Glam Bags to discovering clean skincare ingredients that really work, we’ve rounded up all the ways you can refresh your beauty routine with a little extra care for Mother Earth. We’re also sharing our must-have pollution-proof skincare products to protect your skin from the elements, and filling you in on The Out List™—our list of ingredients we’re committed to banning from our product lineup. And if you’re feeling in the spring-cleaning mood, we’ve got the scoop on makeup expiration dates straight from the experts, so you can clean out your beauty stash while keeping your routine eco-friendly.

Event-Ready Glam

As the weather warms up, so do the special events filling up our calendars! Whether you’re gearing up for prom, a wedding, or festival season, we’ve got you covered with all the beauty inspo you need. We’ve rounded up our fave prom eye makeup looks, simple prom glam, and easy updos for long hair to help you look flawless for the big night. And with wedding season right around the corner, we've got wedding makeup looks, matching couple nails, and even a wedding beauty timeline to keep you on point. Oh, and for all our festival-goers, we've got all the glam inspo and beauty essentials to shine from sunup to sundown. Plus, no matter the event, choosing the right mascara is essential, so we’ve put together a guide to help you decide when to reach for that tubing mascara and when to go for volume.