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Collage featuring three Latinx beauty founders and creators against a colorful floral background, celebrating Hispanic Heritage Month and the impact of Latinx-led beauty brands and innovation.Collage featuring three Latinx beauty founders and creators against a colorful floral background, celebrating Hispanic Heritage Month and the impact of Latinx-led beauty brands and innovation.

Beauty Amplified

The Latinx Beauty Brands Everyone Should Know About

By Maddie Aberman

8 min read

Graphic featuring the words "Rebel in Color" in bold white lettering on a vibrant purple background with colorful floral illustrations, representing IPSY's September 2026 theme celebrating bold, expressive beauty and individuality.Graphic featuring the words "Rebel in Color" in bold white lettering on a vibrant purple background with colorful floral illustrations, representing IPSY's September 2026 theme celebrating bold, expressive beauty and individuality.

IPSY 101

Color Outside Your Comfort Zone

3 min read

Flat lay featuring three Benefit Cosmetics favorites on a pink background: Plushtint Moisturizing Matte Lip Tint, Hoola Powder Bronzer, and Floratint Liquid Lip + Cheek Blush Stain.Flat lay featuring three Benefit Cosmetics favorites on a pink background: Plushtint Moisturizing Matte Lip Tint, Hoola Powder Bronzer, and Floratint Liquid Lip + Cheek Blush Stain.

Makeup

The Best BENEFIT COSMETICS Products We Can't Stop Recommending

5 min read

Model holding both September IPSY bags: the blue and pink floral Glam Bag and the coordinating purple Extra Drawstring Bag, showcasing the matching collection with soft glam makeup and a purple sheer top.Model holding both September IPSY bags: the blue and pink floral Glam Bag and the coordinating purple Extra Drawstring Bag, showcasing the matching collection with soft glam makeup and a purple sheer top.

Spoilers

How Two Designers Brought September's IPSY Bags to Life

3 min read

It's about glam time you treated yourself.

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Beauty News

Singer-songwriter Dolly Parton attends the 51st Academy of Country Music Awards at MGM Grand Garden Arena on April 3, 2016 in Las Vegas, Nevada. Singer-songwriter Dolly Parton attends the 51st Academy of Country Music Awards at MGM Grand Garden Arena on April 3, 2016 in Las Vegas, Nevada.

Makeup

The Beauty Lessons We'll Always Remember From Dolly Parton

5 min read

DRUNK ELEPHANT Kamo Triple-Peptide™ Cover DropsDRUNK ELEPHANT Kamo Triple-Peptide™ Cover Drops

Makeup

DRUNK ELEPHANT Finally Made Makeup—Was It Worth the Wait?

4 min read

Hilary Duff speaks during an interview for SiriusXM's Small Stage Series at El Rey Theatre on May 14, 2026 in Los Angeles, California.Hilary Duff speaks during an interview for SiriusXM's Small Stage Series at El Rey Theatre on May 14, 2026 in Los Angeles, California.

Skin

Hilary Duff Looks Exactly Like She Did 20 Years Ago—Here's Why

3 min read

Martha Stewart attends the gala screening of "Brunello: The Gracious Visionary" at David Koch Theatre at Lincoln Center on April 14, 2026 in New York CityMartha Stewart attends the gala screening of "Brunello: The Gracious Visionary" at David Koch Theatre at Lincoln Center on April 14, 2026 in New York City

Hair

Martha Stewart's Latest Hair Transformation Has Everyone Talking

3 min read

Too Faced 2026 peach collection laid out on grass.Too Faced 2026 peach collection laid out on grass.

Makeup

2016 Called and TOO FACED Actually Answered

4 min read

Close-up beauty portrait of a model with glossy pink lips, minimal makeup, and pale pink nails posed near her face.Close-up beauty portrait of a model with glossy pink lips, minimal makeup, and pale pink nails posed near her face.

Makeup

Lip Products Are Entering Their Care Era

5 min read

Woman shielding eyes from sunWoman shielding eyes from sun

Skin

The New Sunscreen Ingredient That Could Change Everything

3 min read

e.l.f. Hair Care products including shampoo, conditioner, styling spray, treatment oil, and styling creams displayed on a colorful gradient background.e.l.f. Hair Care products including shampoo, conditioner, styling spray, treatment oil, and styling creams displayed on a colorful gradient background.

Hair

E.L.F. Just Entered the Hair Chat—Here's Everything in the Collection

3 min read

What’s on Our FYP

Keke Palmer attends the 2026 BET Awards at Peacock Theater on June 28, 2026 in Los Angeles, California. Keke Palmer attends the 2026 BET Awards at Peacock Theater on June 28, 2026 in Los Angeles, California.

Makeup

Virgo Season Is Here—These Makeup Looks Just Make Sense

3 min read

Rowan Blanchard attends the premiere of Hulu's "The Testaments" at Academy Museum of Motion Pictures on March 31, 2026 in Los Angeles, California.Rowan Blanchard attends the premiere of Hulu's "The Testaments" at Academy Museum of Motion Pictures on March 31, 2026 in Los Angeles, California.

Makeup

Meet the Makeup Artist Behind Hollywood's Coolest Beauty Looks

3 min read

Close-up of a model creating a lifted winged eye look while holding an eyeliner pencil, showcasing the eyemaxxing makeup trend with softly blended brown shadow, defined liner, and fluttery lashes.Close-up of a model creating a lifted winged eye look while holding an eyeliner pencil, showcasing the eyemaxxing makeup trend with softly blended brown shadow, defined liner, and fluttery lashes.

Makeup

What Is Eyemaxxing? The Makeup Trend That Makes Your Eyes Pop

6 min read

Person with pastel purple eyeshadow and long braids taking a selfie on a smartphone, showcasing a colorful makeup look inspired by social media beauty trends.Person with pastel purple eyeshadow and long braids taking a selfie on a smartphone, showcasing a colorful makeup look inspired by social media beauty trends.

Makeup

How the Internet Turned Beauty Into a Hobby

3 min read

Julia Kammerer wearing a white cotton tank top, oval black sunglasses with dark tinted lenses, several chunky jewelry pieces, and her blonde hair is styled in a straight long bob.Julia Kammerer wearing a white cotton tank top, oval black sunglasses with dark tinted lenses, several chunky jewelry pieces, and her blonde hair is styled in a straight long bob.

Hair

Thinking About Cutting a Bob This Summer? Start Here!

5 min read

Zendaya attends the world premiere of "The Odyssey" at Odeon Luxe Leicester Square on July 06, 2026 in London, England.Zendaya attends the world premiere of "The Odyssey" at Odeon Luxe Leicester Square on July 06, 2026 in London, England.

Makeup

How to Recreate Zendaya's Glowing Makeup From “The Odyssey” Premiere

3 min read

Close-up beauty portrait of a model with glossy pink lips, minimal makeup, and pale pink nails posed near her face.Close-up beauty portrait of a model with glossy pink lips, minimal makeup, and pale pink nails posed near her face.

Makeup

Why Every Lip Product Suddenly Contains Peptides

3 min read

Woman Applying Serum on Face. Asian Girl Holding Essential Oil And On It. Beautiful Model Moisturizing Derma With Natural Vitamin E, Serum Collagen And Hyaluronic AcidWoman Applying Serum on Face. Asian Girl Holding Essential Oil And On It. Beautiful Model Moisturizing Derma With Natural Vitamin E, Serum Collagen And Hyaluronic Acid

Skin

Salmon DNA Is the Korean Skincare Innovation Changing the Anti-Aging Right Game

6 min read

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Makeup

MARC JACOBS BEAUTY Is Back—Here's What I Really Think

4 min read

Person using a red light facial skincare device along the jawline, illustrating a beauty self-care routine focused on skin maintenance and wellnessPerson using a red light facial skincare device along the jawline, illustrating a beauty self-care routine focused on skin maintenance and wellness

Makeup

I Let My Birth Chart Build My Beauty Routine—Here’s What Happened

7 min read

LYS Beauty Triple Fix Blurring Skin Tint Foundation Stick held in hand, showing a creamy complexion stick designed for buildable coverage and a natural, blurred finish.LYS Beauty Triple Fix Blurring Skin Tint Foundation Stick held in hand, showing a creamy complexion stick designed for buildable coverage and a natural, blurred finish.

Makeup

The Skin Tint That Has People Thinking My Skin Is Naturally This Good

4 min read

Writer with slicked-back dark hair wearing natural makeup and softly laminated brows, featuring a glossy lip and warm blush.Writer with slicked-back dark hair wearing natural makeup and softly laminated brows, featuring a glossy lip and warm blush.

Makeup

The Rare Beauty Brow Gel Changed My Life—Hear Me Out!

4 min read

Maison Louis Marie No. 15 Vanille Infini perfume sample spray displayed next to the fragrance card on a soft pink background.Maison Louis Marie No. 15 Vanille Infini perfume sample spray displayed next to the fragrance card on a soft pink background.

Makeup

The Cozy Vanilla Scent IPSY Staffers Can’t Stop Spritzing

5 min read

Hand holding GLOW RECIPE toner pad sachets featuring the Watermelon Glow PHA + BHA, Vitamin C Brightening, and LHA + AHA exfoliating toner pads on a white background.Hand holding GLOW RECIPE toner pad sachets featuring the Watermelon Glow PHA + BHA, Vitamin C Brightening, and LHA + AHA exfoliating toner pads on a white background.

Skin

I Tried Glow Recipe’s New Toner Pad Collection and My Skin Has Opinions

5 min read

Makeup

I Tried the New BAREMINERALS Complexion Rescue Liquid Blonzer—It’s a Sun-Kissed Glow in a Tube

Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.

Makeup

I Tried the Charlotte Tilbury Beautiful Skin Foundation for a Month to See If It Lived Up to Its Name

Ingredient Deep Dive

An image of a woman pouring a few drops of serum into her palmAn image of a woman pouring a few drops of serum into her palm

Ingredient Index

No, Not All Peptides Are the Same, But All Are Beneficial

4 min read

A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.

Ingredient Index

Is Cica the Secret to a Stronger Skin Barrier? Learn All About the Skincare Ingredient Here

7 min read

Product group of skincare from various brands on a green background.Product group of skincare from various brands on a green background.

Ingredient Index

A Comprehensive Beginner’s Guide to Essential Skincare Ingredients

Beauty portrait of a young womanBeauty portrait of a young woman

Ingredient Index

Why Hypochlorous Acid Is the Bacteria Fighting Secret to Clear Skin

A photo of a mushroom on a petri dish and green backgroundA photo of a mushroom on a petri dish and green background

Ingredient Index

Magic Beauty Mushrooms: Why This Ingredient Should Be Your Next Skincare Move

A photo of a blue serum with sea stones and sea moss on a white backgroundA photo of a blue serum with sea stones and sea moss on a white background

Ingredient Index

Get to Know Sea Moss, the Latest Ingredient Your Skin Loves

Pink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudgePink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudge

Ingredient Index

Snail Mucin is the All-in-One Ingredient Your Skin Will Love

Aloe vera plant in white pot against yellow backgroundAloe vera plant in white pot against yellow background

Ingredient Index

8 Ways to Use Aloe Vera in Your Daily Skincare Routine

Behind the Mic

Lisa Vanderpump smiling against a pink background with IPSY Hitting Pan logoLisa Vanderpump smiling against a pink background with IPSY Hitting Pan logo

IPSY 101

From Lip Gloss to Life Lessons: Lisa Vanderpump Spills It All at Villa Rosa

IPSY 101

"Hitting Pan" Podcast Episode 8: The Lipstick Lesbians Gets to the Bottom of Their Transformative Beauty Journey

IPSY 101

"Hitting Pan" Podcast Episode 1: Patrick Starrr Gets to the Bottom of His Journey to Success

IPSY 101

"Hitting Pan" Podcast Episode 7: How Danessa Myricks Became Beauty’s Best Accident

Jaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logoJaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logo

IPSY 101

Jaleesa Jaikaran’s Makeup Magic and Manifestation Secrets

IPSY 101

Episode 6: Ash K Holm Is Setting the Record Straight

IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.

IPSY 101

Season 2 of Our “Hitting Pan” Podcast Is Piping Hot—Catch Up Now!

Beauty Amplified

Get to Know “Hitting Pan” Host and IPSY’s Senior Director of Content Bethany Blair

6 min read

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