In the penultimate episode of Hitting Pan season one, Instagram’s Head of Beauty Partnerships, Kristie Dash, gets to the bottom of embracing her ambitious Capricorn side (and how that led to starting her first grown-up job while still finishing her last semester of college), the important role mentorship has played in her life, and how volunteering to take a stretch assignment at work led her to a passion and career in social media.
Why You Need to Tune In to This Week’s Episode of Hitting Pan
As a digital consultant for Instagram’s beauty community, Kristie gets real about how to get ahead using the ever-evolving platform. Make sure to stay tuned until the end where Kristie spills her top insider social media tips and busts all those Instagram myths.
Key Takeaways: Kristie’s Instagram Insights
Make Instagram Work for You: “There are ways to approach this whole weird world of social media in a thoughtful way that makes sense for you to achieve your goal. Maybe it’s not to get brand partnerships with a beauty brand but it’s to get on panels or to be seen as a leader in your industry. Whatever it may be, that is something that you could start doing tomorrow on Instagram thanks to the platform it gives everyone, and it can help you achieve some of those milestones a little quicker.”
Don’t Overthink It: “I think people feel like everything needs to be really perfect and polished and have this fully thought-out strategy with everything fitting neatly into that…At the end of the day, your followers just wanna be taken along for the ride of your life or your business. That lo-fi, fun, behind-the-scenes type video that probably took you half the amount of time to produce as the really fancy sizzle reel that your marketing team spent 10 days on…that ends up performing more.”
It’s OK to Take a Break: “Sometimes, when you're very career-minded, it’s almost like everything else is numb in a way, and you’re brushing it off or not taking it as a priority, but it is…you can be the most successful person in the world but if you're feeling bad, tired, sad, depressed, lonely, whatever it is, what’s it all for? It starts with that awareness that something needs to change.”
Additional Resources
Final Thoughts
Kristie’s advice on authenticity, strategic thinking, and self-care is a must-hear for budding influencers, seasoned professionals, even the lay Instagram users. Don't miss this episode for a deep dive into the world of beauty partnerships and social media success.
New episodes of Hitting Pan drop every Thursday. Subscribe to our YouTube channel to catch the full video episodes, or listen on Spotify, Apple Podcast, iHeart, or wherever you get your podcasts. And don’t forget to follow IPSY on Instagram and TikTok for all the latest Hitting Pan news (plus so much more!).
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