6 New Brands Are Coming to IPSY This October!

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By Pia Bhattacharya
Published on October 14, 2021
Makeup and skincare products from the October 2021 IPSY Glam Bag swatched on white background
Makeup and skincare products from the October 2021 IPSY Glam Bag swatched on white background

October is in full swing, Halloween is creeping around the corner, and we’re channeling fall’s transformative vibes with help from some amazing new beauty brands. Your Glam Bag and Glam Bag Plus are packed with gravity-defying mascaras, formulas for out-of-this-world skin, and shadows to inspire your most wicked smoky eyes. Read on to meet 6 makeup and skincare brands for a season of killer beauty looks.

Check out the new brands from September here.

1. THE RERUM NATURA The Body Cream

THE RERUM NATURA The Body Cream
THE RERUM NATURA The Body Cream

New to GB: THE RERUM NATURA

Their derm-tested products are made using cutting-edge technology and pure essential oils including rosemary, lemongrass, and sage—no synthetic fragrances, ever. From shampoos and conditioners to their aloe vera and shea butter-infused The Body Cream, all products are made using good-for-your-skin ingredients.

2. CHASIN' RABBITS Mindful Bubble Cleanse

CHASIN' RABBITS Mindful Bubble Cleanse
CHASIN' RABBITS Mindful Bubble Cleanse

New to GB: CHASIN’ RABBITS

With super fun packaging, this K-Beauty brand had us falling at first sight. They’re made by industry experts who believe in passing on sustainable methods and beliefs to future generations. Look to them for highly effective products that are a joy to use, like this nutrient-rich, bamboo water-infused bubbling cleanser.

3. UOMA BY SHARON C Badder Boom Au Naturel Volumizing Mascara

UOMA BY SHARON C Badder Boom Au Naturel Volumizing Mascara
UOMA BY SHARON C Badder Boom Au Naturel Volumizing Mascara

New to GB: UOMA BY SHARON C

Founded by Sharon Chuter (of the #PullUpforChange movement), this line of mindful, sustainable, science-forward makeup challenges the industry’s outdated conventions, taking inclusivity to the next level. For lashes that make you say wow, reach for this volume-boosting, nourishing mascara that’ll make even the finest lashes fanned-out and full.

4. RINNA BEAUTY Icon Collection Lip Gloss

RINNA BEAUTY ICON COLLECTION LIP GLOSS in Guilty Pleasure
RINNA BEAUTY ICON COLLECTION LIP GLOSS in Guilty Pleasure

New to GB+: RINNA BEAUTY

The only thing more addictive than watching RHOBH? This line of gorgeous makeup by actress, designer, and RHOBH star Lissa Rinna inspired by her glam look and style. Rinna’s goal is to empower women and help them shine their brightest, and a coat of this luscious lip gloss gave us the perfect little confidence boost.

5. DEWTUBE Hydrating Lip Gloss

DEWTUBE Hydrating Lip Gloss in Dew
DEWTUBE Hydrating Lip Gloss in Dew

New to GB+: DEW TUBE

They set out on a mission to keep lips dewy and smooth (without coating them in sticky balms), and created the cold weather lip formula we’ve been searching for. It’s made with olive and jojoba oils along with vegan lanolin for smooth, hydrated lips with every swipe.

6. MYBEAUTYBRAND Brow Wax & Brush

MYBEAUTYBRAND Brow Wax & Brush
MYBEAUTYBRAND Brow Wax & Brush

New to GB+: MYBEAUTYBRAND

Consider them your go-to for everything next and new in makeup. With limited-edition collabs from global artists, creators, and more, this buzzy beauty brand delivers products that you’ll want to ::Add to Cart:: in an instant.

Want to discover, try, and love more amazing beauty brands? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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