You’re Magic: October’s Theme Is A Whole Mood

We’re just going to come right out and declare it: October is the best beauty month of the year. Phew! Okay, hear us out for a minute. First off, it’s a 30 day crescendo of ~spooky~ activities, like carving pumpkins, planning out costumes and glam, or rewatching Hocus Pocus for the millionth time. Then, like a giant bass drop, we put on our fiercest display of makeup for Halloween. Beauty boundaries disappear and literally anything goes. One could say magic is all around us, but we believe it stems from within—you are the magic. This is your month to own your power, your creativity, and your devilishly good lewks.

To get in the spirit of the season, this month’s lineup hits all the sweet spots. We’ve got makeup tricks, skincare treats, and plenty of inspiration to keep you glowing all month long. 

INSPO: MAKEUP, NAILS, AND MORE

In the name of keeping our communities safe, this month is probably going to feel a bit different than in years past. But that won’t stop our fun! In fact, we think this is the ultimate opportunity to make our own magic. Wigs, glitter, glow-in-the-dark nails—try it all and make a TikTok vid while you’re at it. You never know who else you’ll inspire.

So Much Yes To These 16 Halloween Looks

No costume, no prob. All you’ll need is your makeup stash (and maybe a few extra embellishments) to create a Halloween look worth going on the grid. We tapped Anne Baker—makeup artist and creator behind Glam N Anne—to show us how to achieve some otherworldly looks.

To-Die-For Halloween Manis Worth Bookmarking

Do you like scary movies? These moody manis will be perfect for shoveling popcorn into your face while you queue up Scream. Spooky, playful, and straight-up jaw dropping designs—celeb nail artists Steph Stone and Chaun Legend (Khloé and Kylie’s go-to) pull out all the stops for Halloween.

Beauty Horoscopes: Your Glam Plan From The Stars

From retrogrades to full moons, October is keeping up with 2020’s trend of going wild. Modern mystic and astrologer of The Hoodwitch, Bri Luna shares exactly what’s going down this month and the glam plans for every sign in the zodiac.

How To Curl Your Lashes The *Pro* Way

Before you reach for those Halloween falsies, you might just need a quick curl to get your lashes looking super long. Once again, Anne Baker comes through with a step-by-step look at curling your lashes like the experts. Spoiler alert: It’s soooo easy.

Ipsters Agree: These Are The Best Mascaras

Now that you know how to curl like a pro, it’s time to get you a mascara that can take it to the next level. Don’t just take it from us, the IPSY community knows how to vet a new mascara and this is their list of absolute must-haves.

Beauty Through the Black Lens with Aja White

With the Black Lives Matter movement came a much-needed push for representation, leading many brands to quickly take action. We spoke with blogger Aja White (aka @theajawhite) on her experience with increased brand outreach for Black models and influencers, performativity, and so much more.

INFO: SKINCARE 101s AND SELF-CARE RITUALS

Going glam not your speed? Halloween’s full moon will set the stage for a cozy night in, so light candles and check in with your skin. We’ve got all the expert knowledge to DIY a healing skincare routine that’s just right for you. 

Consider This Your Pimple Banishing Bible

The only thing scarier than an unexpected knock on the door at night is an unexpected giant zit. Don’t panic, definitely don’t squeeze, DO read this derm-approved breakdown on how to attack your evil nemesis the right way.

Your Skin Called, It Wants Hydration: Best Primers For Dry Skin

Primers are like a bridge between your skincare and makeup routines—they lock in staying power on both ends. For dehydrated skin types, they’re miracle workers. We rounded up the most-loved primers that’ll keep your complexion looking flawless.

Microdermabrasion: The Game-Changing Exfoliation Treatment

The glow up just got real. We’re digging into what makes microdermabrasion so effective, how it works, and basically everything else you’ll need to know before booking this pro treatment.

Want in on all the IPSY Glam Bag fun? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.