You’re Magic: October’s Theme Is A Whole Mood

By Hannah Cassidy

Published on November 12, 2024

IPSY October 2020 Glam Bag on gold, white, and gray graphic background

We’re just going to come right out and declare it: October is the best beauty month of the year. Phew! Okay, hear us out for a minute. First off, it’s a 30 day crescendo of ~spooky~ activities, like carving pumpkins, planning out costumes and glam, or rewatching Hocus Pocus for the millionth time. Then, like a giant bass drop, we put on our fiercest display of makeup for Halloween. Beauty boundaries disappear and literally anything goes. One could say magic is all around us, but we believe it stems from within—you are the magic. This is your month to own your power, your creativity, and your devilishly good lewks.

To get in the spirit of the season, this month’s lineup hits all the sweet spots. We’ve got makeup tricks, skincare treats, and plenty of inspiration to keep you glowing all month long.

INSPO: MAKEUP, NAILS, AND MORE

In the name of keeping our communities safe, this month is probably going to feel a bit different than in years past. But that won’t stop our fun! In fact, we think this is the ultimate opportunity to make our own magic. Wigs, glitter, glow-in-the-dark nails—try it all and make a TikTok vid while you’re at it. You never know who else you’ll inspire.

Anne Baker rocking a purple butterfly eye makeup look and purple wig

So Much Yes To These 16 Halloween Looks

No costume, no prob. All you’ll need is your makeup stash (and maybe a few extra embellishments) to create a Halloween look worth going on the grid. We tapped Anne Baker—makeup artist and creator behind Glam N Anne—to show us how to achieve some otherworldly looks.

Close-up image of model's hand with black and red graphic nail art mani holding the IPSY October 2020 Glam Bag

To-Die-For Halloween Manis Worth Bookmarking

Do you like scary movies? These moody manis will be perfect for shoveling popcorn into your face while you queue up Scream. Spooky, playful, and straight-up jaw dropping designs—celeb nail artists Steph Stone and Chaun Legend (Khloé and Kylie’s go-to) pull out all the stops for Halloween.

Flat lay image of skincare, makeup products and tools, crystals, and tarot cards on rose gold cloth

Beauty Horoscopes: Your Glam Plan From The Stars

From retrogrades to full moons, October is keeping up with 2020’s trend of going wild. Modern mystic and astrologer of The Hoodwitch, Bri Luna shares exactly what’s going down this month and the glam plans for every sign in the zodiac.

Close-up image of Anne Baker curling her lashes

How To Curl Your Lashes The Pro Way

Before you reach for those Halloween falsies, you might just need a quick curl to get your lashes looking super long. Once again, Anne Baker comes through with a step-by-step look at curling your lashes like the experts. Spoiler alert: It’s soooo easy.

Image of model's hand with black and gold nail art mani holding a mascara wand with mascara product

Ipsters Agree: These Are The Best Mascaras

Now that you know how to curl like a pro, it’s time to get you a mascara that can take it to the next level. Don’t just take it from us, the IPSY community knows how to vet a new mascara and this is their list of absolute must-haves.

Beauty Through the Black Lens with Aja White

With the Black Lives Matter movement came a much-needed push for representation, leading many brands to quickly take action. We spoke with blogger Aja White (aka @theajawhite) on her experience with increased brand outreach for Black models and influencers, performativity, and so much more.

INFO: SKINCARE 101s AND SELF-CARE RITUALS

Going glam not your speed? Halloween’s full moon will set the stage for a cozy night in, so light candles and check in with your skin. We’ve got all the expert knowledge to DIY a healing skincare routine that’s just right for you.