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Value:  $40  Product Type:  Eyeshadow Palette  What It Does:  With six buttery soft matte shades to create depth and serious definition, plus six eye-catching shimmers – Beachside Babe Eyeshadow Palette has all you need to turn heads this summer season. Create soft and subtle day looks or ramp things up for beach raves… there’s not a shade that won’t be used this holiday season and beyond.  How to Use It:  Use your fingers or an eyeshadow brush to smooth on these luscious pigments.  About the Brand:  Founded in 2015, ICONIC LONDON is world-famous for their glow-giving products, loved by professional makeup artists, celebrities, and influencers alike. They are a British, 100% vegan, and cruelty-free brand.