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This brand new primer does more than keep your makeup in place&mdash;it&rsquo;s loaded with healthy ingredients, like jojoba and grapeseed extracts, to help keep your skin hydrated for 12 full hours. 
 Coconut oil nourishes, smoothes, and moisturizes skin with a scent that&rsquo;s fresh, light, slightly tropical, and not at all overpowering. 
 Why&rsquo;s primer important? It creates a thin barrier between your skin and makeup that prevents your skin&rsquo;s oils from fading your foundation (which can make it look splotchy). It&rsquo;s also why primer helps your makeup look even and last longer. 
 We know&mdash;just the thought of using something oil-based feels heavy on your skin. But the texture of this primer is light like a serum, so your skin soaks it right up. 
 Like all of TARTE&rsquo;s products, this one&rsquo;s vegan and cruelty-free.