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Makeup

4 IPSY Staffers Share Why They’re Obsessed With This JO MALONE Scent

By Maddie Aberman
Published on March 26, 2025 • 6 min read
Model wearing monochromatic Mocha Mousse makeup holding a makeup brush against a Mocha Mousse background
Model wearing monochromatic Mocha Mousse makeup holding a makeup brush against a Mocha Mousse background
makeup

The Pantone Color of the Year 2025 Is Here—Shop Our Mocha Mousse Collection

Published on March 26, 2025 • 6 min read
Young woman applying brown mascara.
Young woman applying brown mascara.
makeup

Turns Out Brown Mascara Is the Vibe This Spring—These Are Our Faves

Published on March 26, 2025 • 6 min read
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ipsy-101

18 Ideas for Reusing Extra Glam Bags You’ll Wish You Thought of Sooner

Published on March 20, 2025 • 7 min read
It's about glam time you treated yourself.
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What’s on Our FYP

An image of Pamela Anderson showcasing her blonde, wavy, long hair against a black background
An image of Pamela Anderson showcasing her blonde, wavy, long hair against a black background
makeup

Mob Wife Makeup: The Throwback Beauty Trend We Absolutely Needed

Published on March 4, 2024
A detailed close-up of nails featuring a soft light pink and white color combination
A detailed close-up of nails featuring a soft light pink and white color combination
nails

9 Very Demure, Very Cutesy Nails to Try This Fall

Published on September 24, 2024
An image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earring
An image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earring
makeup

Soft Girl Makeup Is Everywhere. Here’s Why the Internet Is Obsessed

Published on August 21, 2024
Woman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bun
Woman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bun
makeup

Move Over Clean Girl! Maximalist Makeup Is Having a Moment

Published on June 25, 2024
Blonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finish
Blonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finish
makeup

How To Look Lit From Within, Thanks to TikTok’s Pearl Skin Makeup Trend

Published on May 30, 2024
A close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expression
A close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expression
makeup

8 Iconic Y2K Makeup Looks That Are Making a Comeback

Published on May 23, 2024
A close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blush
A close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blush
makeup

Everything You Need to Know About Boyfriend Blush—TikTok’s Latest Cheeky Makeup Trend

Published on June 25, 2024
An image of a woman looking glam and chic with her black ribbon hairstyle
An image of a woman looking glam and chic with her black ribbon hairstyle
hair

14 Ribbon Hairstyles to Help You Enter Your Coquette Era

Published on February 27, 2024

Verified Faves Only

MAC Lash Dry Shampoo Mascara Refresher Review
MAC Lash Dry Shampoo Mascara Refresher Review
makeup

I Tried MAC’s New Lash Dry Shampoo Mascara Refresher—Gimmick or Game-Changer?

Published on January 25, 2024
A collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient background
A collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient background
makeup

13 E.L.F. Beauty Products That We’re Currently Obsessed With

Published on September 3, 2024
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makeup

Can BENEFIT’s New POREfessional Matte Primer Make It Through a Warehouse Rave? Let’s Find Out!

Published on July 24, 2024
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Featured Image
makeup

I Tried the Tarte™ Fake Awake™ Eye Highlight—It’s Like Instant Beauty Sleep in a Pen

Published on June 24, 2024
Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.
Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.
makeup

I Tried the Charlotte Tilbury Beautiful Skin Foundation for a Month to See If It Lived Up to Its Name

Published on January 25, 2024
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makeup

I Tried the New BAREMINERALS Complexion Rescue Liquid Blonzer—It’s a Sun-Kissed Glow in a Tube

Published on June 24, 2024
An image showcasing the top Glow Recipe products against a purple gradient background
An image showcasing the top Glow Recipe products against a purple gradient background
skin

The 10 Best Glow Recipe Products That Transformed Our Skin

Published on August 28, 2024
Close-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest Mascara
Close-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest Mascara
makeup

I Tried Benefit’s New Fan Fest Mascara—It’s Like Lash Extensions in a Tube

Published on August 12, 2024

Ingredient Deep Dive

Aloe vera plant in white pot against yellow background
Aloe vera plant in white pot against yellow background
ingredients

8 Ways to Use Aloe Vera in Your Daily Skincare Routine

Published on April 26, 2021
Pink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudge
Pink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudge
ingredients

Snail Mucin is the All-in-One Ingredient Your Skin Will Love

Published on January 6, 2023
Image of two models posing and smiling with eyes closed
Image of two models posing and smiling with eyes closed
ingredients

Peptides Are the Skincare Ingredient You Never Knew You Needed

Published on May 24, 2020
A photo of a blue serum with sea stones and sea moss on a white background
A photo of a blue serum with sea stones and sea moss on a white background
ingredients

Get to Know Sea Moss, the Latest Ingredient Your Skin Loves

Published on November 22, 2021
A photo of a mushroom on a petri dish and green background
A photo of a mushroom on a petri dish and green background
ingredients

Magic Beauty Mushrooms: Why This Ingredient Should Be Your Next Skincare Move

Published on July 31, 2023
Beauty portrait of a young woman
Beauty portrait of a young woman
ingredients

Why Hypochlorous Acid Is the Bacteria Fighting Secret to Clear Skin

Published on November 16, 2022
A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.
A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.
ingredients

Is Cica the Secret to a Stronger Skin Barrier? Learn All About the Skincare Ingredient Here

Published on March 11, 2025 • 7 min read
Product group of skincare from various brands on a green background.
Product group of skincare from various brands on a green background.
ingredients

A Comprehensive Beginner’s Guide to Essential Skincare Ingredients

Published on March 21, 2024

Behind the Mic

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beauty-amplified

Get to Know “Hitting Pan” Host and IPSY’s Senior Director of Content Bethany Blair

Published on February 26, 2025 • 6 min read
IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.
IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.
ipsy-101

Season 2 of Our “Hitting Pan” Podcast Is Piping Hot—Catch Up Now!

Published on September 9, 2024
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ipsy-101

Episode 6: Ash K Holm Is Setting the Record Straight

Published on June 13, 2024
Jaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logo
Jaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logo
ipsy-101

Jaleesa Jaikaran’s Makeup Magic and Manifestation Secrets

Published on October 10, 2024
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ipsy-101

"Hitting Pan" Podcast Episode 7: How Danessa Myricks Became Beauty’s Best Accident

Published on June 20, 2024
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Featured Image
ipsy-101

"Hitting Pan" Podcast Episode 1: Patrick Starrr Gets to the Bottom of His Journey to Success

Published on May 16, 2024
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Featured Image
ipsy-101

"Hitting Pan" Podcast Episode 8: The Lipstick Lesbians Gets to the Bottom of Their Transformative Beauty Journey

Published on June 27, 2024
Lisa Vanderpump smiling against a pink background with IPSY Hitting Pan logo
Lisa Vanderpump smiling against a pink background with IPSY Hitting Pan logo
ipsy-101

From Lip Gloss to Life Lessons: Lisa Vanderpump Spills It All at Villa Rosa

Published on October 17, 2024
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